There are certain economic fundamentals which effects small business . One of the important element on these economic fundamentals is incremental scalability.Until , the critical mass is reached in the process of the incremental scalability, there are threats on demand side equation of the service and product offerings by the small business, towards the market. Reaching the critical mass is an ecstatic experience for any small business . However , the struggle for existence not necessarily, ends here for the small business. The regularity of serving the critical mass ahead of competition is a big concern . Once it is addressed properly , at least the short term financial goals of a small business is taken care of.