Friday, November 30, 2007

How about having 3 Bottom lines in a Business plan ?

The concept of triple bottomline has been here for sometime . Triple bottomline refers that organisation will extend thier narrow concept of bottomline . So Business should not only think about economic bottomline . But , it would also think about ,how it is making difference to society ,by the social bottom line, which is popularly referred as Corporate Social responsibility .

The most important addition in the traditional bottomline concept is the enviromental bottomline ,which is by an by becoming very important. Seeing the detoriation of enviromental situation , one can always refer this as as the most important compare to the other two bottomlines.