The depth of Plan

I have been talking to an investor. We are discussing about the key elements of a business plan from an investor perspective. He told something, which indeed was very interesting. In his view, an average entrepreneur knows the basic structure of a business plan. Naturally, an entrepreneur,is somewhat align, to that structure in less or more intensity. However, what is generally, not addressed is the depth issue. In most of the cases, it was found just some good charts and, paragraph, which fill up the ideal structure. There are no arguments and thoughts structures backing that, which investors are so keen to know. It is what he mentions as depth factor.