1.0 Externally Focused Plans
Externally focused plans target goals that are important to external stakeholders, particularly financial stakeholders. They typically have detailed information about the organization or team attempting to reach the goals.
1.1 For Profit
With for-profit entities, external stakeholders include investors and customers.
1.2 Non Profit
External stake-holders of non-profits include donors and the clients of the non-profit's services.
For government agencies, external stakeholders include tax-payers, higher-level government agencies, and international lending bodies such as the IMF, the World Bank, various economic agencies of the UN, and development banks.
2.0 Internally Focused Business Plan
Internally focused business plans target intermediate goals required to reach the external goals.
2.1 Revamping Systems
This business plans may cover the development of a new product, a new service, a new IT system, a restructuring of finance, the refurbishing of a factory or a restructuring of the organization.
2.2 Reviewing Performance
An internal business plan is often developed in conjunction with a balanced scorecard or a list of critical success factors. This allows success of the plan to be measured using non-financial measures.
2.3 Strategic Plans
Business plans that identify and target internal goals, but provide only general guidance on how they will be met are called strategic plans.