Is BTO ( Business Transformation Outsourcing) the new mantra for third generation outsourcing Business ?.
All evidence indicates towards that . Now the clients are just not looking for cost cutting by outsourcing . They are looking for more value. They want there business to transform to an Fortune 500 company .They think outsourcing can help on doing that .
Is it possible ?.
With the economic downturn obviously , the expectation are high and the clients are looking for more performance from there vendors.
The market potential for BTO, is expected to be around $680 billion by 2008-09. Also the percentage of BTO services in the outsourcing spectrum is expected to increase from 19% in 2004 to 31% by 2009. ( Ref : ASSOCHAM Study )