Sri Bhagavaan Uvaacha:
Aksharam brahma paramam swabhaavo’dhyaatmamuchyate; Bhootabhaavodbhavakaro visargah karmasamjnitah.
The Blessed Lord said:
3. Brahman is the Imperishable, the Supreme; His essential nature is called Self-knowledge; the offering (to the gods) which causes existence and manifestation of beings and which also sustains them is called action.
Any market is the sum total of collective human desire, at a given point of time .
The Principles of market is imperishable which is Brahman according to Lord Krishna's term . Now who is this Brahman ? As he says in other place in Gita, that he is Nirguna (devoid of qualities) , Nirakara ( devoid of forms) .
If you look at the fundamental principle of the market , which is to exchange labors , sometimes in raw form of labor, and in other times in a packaged form of service and product, it is existing from time immemorial .The underdeveloped forms of it ,could be found in tribes, and also in animal communities .
However ,the material component is different according to space ,time and causality.
We can see the gamut of product and services are constantly changing . This products and services ,infact are a form of action dedicated to the principle of exchange of effort and satisfaction of need .
It is when the common man consecrates his action to this fundamental principle , that the material world of market gets created .
This is what is known as sacrificial action , which helps to make collective good . When people fails to do this sacrificial action , the world faces crisis, one after another.
Any market research initiative which is based on this deeper wisdom is bound to be successful.