Business Plan Editing - Adding the Believability factor

The most important factor of a Business Plan is believability. Infact, that is what Business editors has to focus, very extensively, to write a successful business plan . Often the entrepreneurs write that their products or services are best in the market . However , adding an authority, who is saying that same statement , will add a lot of believability on the plan. Even if the endorsement is not from an authority, mentioning some third person also creates a certain form of believability .Business editors has to realize the fact that any form of endorsement, creates a positive impact in the mind of investors.